About
Dogtales is a modern pet brand built on the belief that dogs are more than companions, they're part of the story. We create elevated apparel, accessories, and giftable pieces designed to celebrate everyday moments and meaningful milestones, from daily walks to birthdays worth remembering.
Rooted in Real Experience
Dogtales was founded by a team already deeply connected to the pet industry through a Chicago based dog grooming and self wash business. With hands on experience working directly with dogs and their owners, the brand is built on a real understanding of what pet customers value—quality, functionality, and thoughtful design. This foundation shapes every product we create.
Designed to Be Gifted
At the heart of Dogtales is the idea that pet products can be both functional and beautifully designed. Our collections are intentionally created to feel elevated, giftable, and display-ready—whether they're purchased for your own dog or given to someone else. From wearable accessories like harnesses and bow ties to curated gift sets like our signature Birthday Box, each piece is designed to feel special from the moment it's received.
Built for Modern Retail
Dogtales is designed to live seamlessly both online and in store. Our product line balances clean, boutique-style aesthetics with practical merchandising—making it easy for customers to shop and for retail partners to showcase. We work with groomers, pet boutiques, and retail partners who value products that are visually strong, easy to display, and aligned with today's premium pet market.
A Brand That Grows With You
Dogtales is built for more than a single purchase. With a focus on accessories, gifting, and seasonal collections, the brand is designed to evolve alongside the moments you share with your dog—creating opportunities to return, celebrate, and discover something new.
For the moments you share. For the memories you create.
Dogtales & Co
Wholesale partners